Websites for roofers
Replacements, repairs, storm damage and inspections, on one framework built for local service businesses. One online form, then live within 72 hours.
$59 one-time setup, then $99/mo. for 12 mo. or $169/mo. with no commitment. No sales calls.
The framework has four service cards. For most roofers, those are the four. Two more things homeowners ask about, warranties and financing, have their own places on the page.
The biggest job you do, and the one homeowners research the longest. A card with a photo of a finished roof and one line on how you handle a full replacement, from tear-off to cleanup.
A leak, bad flashing, a few missing shingles. A card that tells a homeowner you take the small jobs, so they call now instead of waiting until it is a big one.
After hail or wind, homeowners search fast and call the first roofer who looks legitimate. A card for storm work, with the Call Now pill pinned at the bottom right of the screen the whole way down.
For buyers, sellers, and anyone with a stain on the ceiling and no idea where it came from. Say what an inspection covers and how to book one.
A workmanship warranty or a manufacturer warranty belongs in the trust strip, directly under the hero, and again in the why choose us band with one line on why it matters.
If you offer financing, the framework gives you room to say so: a trust badge, a differentiator, or one of your FAQs, in your own words.
Every Horizon website uses this framework. Your name, colors, photos and text go in; the structure stays. Scroll it, and pick a trade to switch.
Desktop. Scroll inside the frame.
Phone. Scroll inside the frame.
The framework exactly as it ships, with sample text and sample photos. Scroll either frame.
The screenshots show the framework before personalization: text in brackets is where your details go, and empty image slots are where your photos go.
Four cards, each with a photo, a name and one line, under a What we do eyebrow and a headline. Replacements, repairs, storm damage, inspections: one card each, with a Call Now button directly below, so a homeowner who finds their job on the list can call without scrolling. If your four are different, gutters or commercial work instead of inspections, say, the cards are yours to name.
![The services section: a What we do eyebrow, the headline Services Built to Last, four cards each with a photo, a [Service] name and a short description, and a Call Now button.](assets/img/framework-03-services.jpg)
Services. Four cards, your photos, your wording.
A gallery of eight photos. This is where before and after pairs go: four jobs, two photos each, or eight finished roofs if you would rather show the end result. For a roofer it is the most persuasive section on the page. A homeowner who can see your work on a house like theirs is most of the way to calling.
Recent work. Eight photos, before and after or finished.
Four badges directly under the hero: licensed and insured, your warranty, years in business, a certification if you hold one. Further down, the about section carries your story with an Est. [Year] badge, and the why choose us band gives eight reasons with one line each on why they matter. Roofing is a trade where homeowners have heard the horror stories. The framework answers the trust question early, and more than once.
![The top of the framework: a navigation bar with [Business Name], a Call Now button and links to Services, Gallery, About, FAQ and Contact, over a full-width photo with [Client Eyebrow Text], [Client H1 Headline] and two Call Now buttons, and a round Call Now button at the bottom right.](assets/img/framework-01-hero.jpg)
![The trust strip: four short items, shown here as [Badge 1], [Badge 2], [Warranty] and [Years in Business].](assets/img/framework-02-badges.jpg)
The hero, and the trust strip directly under it. Four badges, in your words.
Seven questions in an accordion, then Still have questions? with a call button. Roofers get the same ones on every estimate: do you work with insurance claims, how long does a replacement take, what happens if it rains mid-job, do you offer financing. Answer them here once, the way you answer them on the phone, and the calls you get are further along.
FAQ. Seven questions, answered once.
Or see the live framework. It shows placeholder text in brackets where your details go.
When hail or wind comes through, homeowners search on their phones and call the first roofer who looks legitimate. The framework puts your number where they will find it: a button in the navigation, a button in the hero, a Call Now pill pinned at the bottom right the whole way down, a call button at the end of the FAQ, and your phone, email and hours in the closing call to action. On a phone, the buttons go full width and the pill stays reachable by thumb.
The website gets you the call. Answering it is still up to you.
![The first screen of the framework on a phone: [Business Name] and a menu button at the top, then the full-width photo with [Client H1 Headline], a full-width Call Now button and a round Call Now button.](assets/img/framework-mobile.jpg)
The first screen on a phone, before personalization. The photo is a sample; yours goes in its place.
One short path, from the first screen to a phone call. The sections above are the places it runs through.
Hail or wind came through, and a homeowner is searching on a phone. The hero names your trade and area, with Call Now right there.
The trust items and the certifications line answer the first doubt. The gallery shows finished roofs, and the service cards cover what you do.
They tap Call Now, or Get In Touch to see your phone, email and hours.
Homeowners call the first roofer who looks legitimate after a storm. Have the site live before the weather, so it is already there when they search. The clock on "live within 72 hours" starts when you finish the online form, and it depends on how quickly you provide content and approve the preview. Leave yourself some room before the date you want to be live.
The sections above show the hero, trust items, services and service area. Here is everything else, start to finish, written for Ridgeway Roofing, a made-up Denver roofing company that is not a client. It is example wording only. You enter your own on the online form, and you can change any of it later.
About
We are a family-run roofing company serving Denver and Aurora. We do replacements, repairs, storm damage and inspections, and most of our work comes from neighbors telling neighbors.
We walk the roof with you, show you photos of what we find, and write down what we would do. You get a written estimate, and the price does not change unless the job does.
Certifications and licenses: Licensed and insured in Colorado.
Badge: Est. 2010. Plus a photo of you or your crew.
Why choose us
Call-to-action band
Free inspections. Written estimates.
Plus a Get In Touch button and a Call Now button.
Closing section
Under the headline: your phone, email and business hours, and a Call Now button.
No. Estimates and inspections are free, and you get the estimate in writing.
We can document storm damage and give you the written estimate your insurance company asks for. The claim itself is between you and your insurer.
Most homes take one to three days, depending on size and weather. We will give you a schedule when we quote.
We protect the open areas before we stop for the day. If the weather turns, we cover the roof and finish when it clears.
We can talk through payment options when we quote a replacement. Ask when you call.
Denver, Aurora and the nearby suburbs. If you are close to the edge, call and ask.
Yes. Our workmanship warranty covers the work we do. Ask us for the terms when you request an estimate.
Made-up example business, not a client. Example wording only; you enter your own.
It is a website that gets people to call or ask. Here is what it is not, so nothing surprises you later.
After checkout, one online form, 15 to 20 minutes. Here is what it asks a roofer for, plus a headline and a line or two each for the hero, the call-to-action band and the closing section. Everything is online: the preview, checkout, the form, revisions and support. No calls.
Seven that come up for this trade. The full list is on the FAQ page.
Yes. The recent work section is a gallery of eight photos, so four before and after pairs fit, or eight finished roofs. Each of the four service cards takes a photo too, and the hero is a full-width photo. You upload them through the online form after checkout and can swap them anytime through a simple editor, no code.
Yes, in your own words. A trust badge, one of the eight reasons to choose you, or one of your seven FAQs can say how you handle a claim, and the storm damage card has a line for it too. The framework gives claim work a place on the page. The wording is yours.
Yes. Text, photos, colors and business info are yours to edit anytime, no code. Rename a card, rewrite its line, swap its photo. The framework keeps four service cards, so if gutters go in, one of the others comes out. The same goes for your badges, your cities and your FAQs.
Yes. It is your text, so it can go wherever it helps: the eyebrow line above the headline, the headline, a trust item, a service card, your hours in the contact section, or an FAQ answer. The framework does not have a separate emergency banner, so use those spots.
Yes. The four trust items under the hero are text you write, so one can read Licensed and insured. The about section also has a line for certifications and licenses. Both are text you write.
The service area section has a headline, a description and six city names. If you cover more ground, put the region in the headline or the description, and list the six places you go most.
Yes. Your colors are yours to set, and they carry across the whole site. The structure and the order of the sections stay fixed.
$59 one-time setup, then $99/mo. for 12 mo. or $169/mo. with no commitment. No sales calls.
