Websites for plumbers
The homeowner with a burst pipe needs your number now. The one planning a water heater wants to see your work first. The framework is built for both.
$59 one-time setup, then $99/mo. for 12 mo. or $169/mo. with no commitment. No sales calls.
Someone searching for a plumber is usually in a hurry. They skim for a few things, and the framework puts each one where they expect to find it.
The first question, answered in the trust strip directly under the hero: four badges you write, visible on the first screen.
The service area section names six cities you serve, with a line inviting anyone on the edge of it to call and ask.
It fits in the eyebrow line above the headline, a badge, and your business hours in the contact section.
Four service cards with a photo, a name and a short description. A visitor confirms you handle their problem before they scroll any further.
A phone button in the navigation, another in the hero, and a Call Now pill pinned to the bottom right of every screen, on desktop and on a phone.
Eight photos of your work, an about section with your founding year, eight reasons to choose you, and seven FAQs in your own words.
Everything below is example wording to show what goes where, written for Summit Plumbing, a made-up Austin plumber that is not a client. Nothing here is a claim about a real business. You enter your own details on the online form, and you can change any of them later.
Four short badges directly under the hero. If your state requires the license number on advertising, a badge is the place for it, since it shows on the first screen.
Example badges for a made-up plumber. Four short lines, shown directly under the hero.
A headline, a one-line promise and four cards, each with a photo, a name and a short description, then a Call Now button. Example entries for a plumber:
The headline and promise above the cards are yours to write too, for example: Repairs, replacements and emergencies. Upfront pricing before we start.
![The services section: a What we do eyebrow, the headline Services Built to Last, four cards each with a photo, a [Service] name and a short description, and a Call Now button.](assets/img/framework-03-services.jpg)
The services section before personalization. Four cards, your photos and wording.
A headline, a description and six city names, followed by a line inviting anyone on the edge of your area to call. For a made-up Austin plumber: Austin, Round Rock, Cedar Park, Pflugerville, Georgetown and Leander, under a headline like Serving Austin and the northern suburbs. Name the places your trucks actually go. A homeowner outside the city limits is looking for their town here.
![The service area section: an eyebrow, [Service Area Headline], a description, six city names and the line Not sure if we cover your area? Give us a call.](assets/img/framework-08-area.jpg)
The service area section before personalization. Six cities, your headline.
Made-up example business, not a client. Example wording only; you enter your own.
Every Horizon website uses this framework. Your name, colors, photos and text go in; the structure stays. Scroll it, and pick a trade to switch.
Desktop. Scroll inside the frame.
Phone. Scroll inside the frame.
The framework exactly as it ships, with sample text and sample photos. Scroll either frame.
One short path, from the first screen to a phone call. The sections above are the places it runs through.
A homeowner with a problem opens your page on a phone. The hero names your trade and area, and the Call Now button is right there, with a round one pinned to the screen.
Four trust items say who you are. Four service cards show you do their job, and the service area lists their town.
Calling is one tap, from the top of the page, the hero, the services or the contact section. Get In Touch takes them to your phone, email and hours.
Plumbing calls do not follow a calendar, so there is no wrong time. If your winters bring hard freezes, have the site live before the first one. The clock on "live within 72 hours" starts when you finish the online form, and it depends on how quickly you provide content and approve the preview. Leave yourself some room before the date you want to be live.
The sections above show the hero, trust items, services and service area. Here is everything else, start to finish, written for Summit Plumbing, a made-up Austin plumber that is not a client. It is example wording only. You enter your own on the online form, and you can change any of it later.
About
We are a small plumbing company that works across Austin and the northern suburbs. Most of our calls are repairs, water heaters and drains, and a few every week are emergencies.
We quote the price before we start, we show up in the window we give you, and we clean up before we leave. If a job turns out to be bigger than the quote, we stop and talk to you first.
Certifications and licenses: Licensed and insured in Texas.
Badge: Est. 2009. Plus a photo of you or your crew.
Why choose us
Call-to-action band
Same-day appointments. Upfront pricing.
Plus a Get In Touch button and a Call Now button.
Closing section
Under the headline: your phone, email and business hours, and a Call Now button.
No. We give estimates on repairs and installs at no charge, and we tell you the price before work starts.
Yes. Our license number is in the badge near the top of this page, and we can send proof of insurance on request.
Yes, nights and weekends. Call the number at the top of the page. A burst pipe or a sewer backup does not wait.
Yes. We repair and replace both tank and tankless water heaters.
Austin, Round Rock, Cedar Park, Pflugerville, Georgetown and Leander. If you are on the edge of that list, call and ask.
Most jobs get a flat price after we see the problem. If it is a bigger project, you get a written quote first.
Yes. Our workmanship warranty is on every job. Ask us for the terms when you request a quote.
Made-up example business, not a client. Example wording only; you enter your own.
It is a website that gets people to call or ask. Here is what it is not, so nothing surprises you later.
No sales call and no design meetings. You see the framework, pick a plan, and fill in one form between jobs.
See the exact structure your site will use before you pay. No card needed to look.The live framework is up now, with placeholder text in brackets where your details go. No card needed to look.
Pick a plan at secure checkout, then spend 15 to 20 minutes on the form: your license and insurance wording, four services, the cities you cover, hours, phone, email, brand color and photos of your work.
We personalize the framework, you approve the preview online, and your site is live within 72 hours of finishing the form.
Seven that come up for this trade. The full list is on the FAQ page.
Yes. It is your text, so it can go wherever it helps: the eyebrow line above the headline, one of the four trust badges, one of the four service cards, your business hours in the closing section, and an FAQ answer. The framework does not have a separate emergency banner, and the section structure stays fixed, so use those spots rather than expecting a new one.
Yes. The trust strip's four badges are text you write, so one can read Licensed and insured with your license number after it, and it shows on the first screen. You can also put the number in the about paragraphs or an FAQ answer. If your state requires it on advertising, the badge is the visible place for it.
The services section has four cards, and that number is part of the fixed framework. Group your work under four headings, such as repairs, water heaters, drain cleaning and emergency service, and describe the rest in text: the short description on each card, the one-line promise above the cards, the about paragraphs, and the seven FAQ answers. The Repairs card alone can name leaks, toilets, faucets, disposals and pressure problems in one line.
Yes. The recent work section holds eight photos, and you can swap any of them whenever you finish a better job. A before-and-after pair counts as two photos.
Yes. Your text, photos, colors and business info are yours to edit anytime through a simple editor, no code. Edits are included on every plan, so there is no invoice for them. The structure and section order stay fixed.
The service area section has a headline, a description and six city names. If you cover more ground, put the region in the headline or the description, and list the six places you go most.
Yes. Your colors are yours to set, and they carry across the whole site. The structure and the order of the sections stay fixed.
$59 one-time setup, then $99/mo. for 12 mo. or $169/mo. with no commitment. No sales calls.
