Built for local service businesses.
One framework, built around what a visitor needs to see before they get in touch: what you do, why they can trust you, where you work, and how to reach you.
Pick your trade.
The structure is the same on every Horizon site. What goes in it is yours. Each page below shows the framework through one kind of business.
PlumbersRepairs, water heaters, drains, emergency calls.
HVACInstalls, repairs, tune-ups, seasonal service.
RoofersReplacements, repairs, storm damage, inspections.
ElectriciansPanels, EV chargers, rewiring, generators.
LandscapersDesign, maintenance, hardscape, seasonal cleanups.
Med spasTreatments, providers, before-and-after photos, booking.
DentistsServices, new-patient info, insurance, appointments.
And similar tradesCleaners, painters, handymen, pest control, auto detailing.Who it's for
Same framework. Your trade.
Every Horizon website uses this framework. Your name, colors, photos and text go in; the structure stays. Scroll it, and pick a trade to switch.
Desktop. Scroll inside the frame.
Phone. Scroll inside the frame.
The framework exactly as it ships, with sample text and sample photos. Scroll either frame.
What every trade's site needs.
Whatever the business, a visitor asks the same four questions before they get in touch. The framework answers each one in a fixed spot, in the order a visitor expects. The screenshots show the framework before personalization: text in brackets is where your details go.
Services.
Do they do the job I need? The services section answers it with four cards, each with a photo, a name and one line, under a What we do eyebrow, a headline and a one-line promise. A Call Now button sits right below, so a visitor who finds their job in the list can call without scrolling. A plumber's four cards look nothing like a dentist's, and that is the point: the slots are fixed, the services are yours.
![The services section: a What we do eyebrow, the headline Services Built to Last, four cards each with a photo, a [Service] name and a short description, and a Call Now button.](assets/img/framework-03-services.jpg)
Services. Four cards, your photos, your wording.
Trust.
Can I trust them? The trust strip runs directly under the hero with four badges: licensed and insured, a warranty, years in business, a certification, whatever your trade's customers check for. Further down, the why choose us band gives eight reasons and why each one matters, the about section carries your story with an Est. [Year] badge, and the gallery shows eight photos of real work. Trust is answered four times, in four different ways, before anyone reaches the bottom of the page.
![The why choose us section: a dark band with the headline Built on Trust, Backed by Results and eight white cards in two rows of four, each a [Differentiator] title with one line on why it matters to the customer.](assets/img/framework-06-why.jpg)
The why choose us band. Eight reasons, and why each one matters.
Service area.
Do they come to my town? The service area section names six cities under a headline and a short description, then adds a line for anyone who is not sure: Not sure if we cover your area? Give us a call. A visitor in one of your towns sees it in a second. A visitor outside them knows to ask instead of guessing.
![The service area section: an eyebrow, [Service Area Headline], a description, six city names and the line Not sure if we cover your area? Give us a call.](assets/img/framework-08-area.jpg)
Service area. Six cities, your headline.
Contact.
How do I reach them? Your phone number is a button in the navigation, a button in the hero, and a Call Now pill that stays pinned at the bottom right as visitors scroll, so it is never off screen. The hero has two Call Now buttons, the services section has Call Now, the call-to-action band has Get In Touch, the FAQ ends with a call button, and the closing call to action repeats your phone, email and business hours. Nobody has to hunt for a way to get in touch. On a phone, the pill stays reachable by thumb.
![The contact section: a Get started eyebrow, [Closing CTA Headline], then phone, email and hours side by side, and a Call Now button.](assets/img/framework-10-closing.jpg)
The closing call to action. Phone, email and hours, one more time.
Or see the live framework. It shows placeholder text in brackets where your details go.
What changes from trade to trade.
Everything a visitor reads or sees. The online form asks for it after checkout, and you can change any of it later through a simple editor, no code.
Your services.
Four service cards, named and described in your words, each with its own photo.
Your trust badges.
Licensed and insured, a warranty, years in business, a certification: whatever your customers look for.
Your photos.
A hero photo, four service photos, eight work photos and an about photo. Your crew, your work, your location.
Your service area.
A headline, a description and six city names, so a visitor knows you cover their town.
Your questions.
Seven FAQs in the language of your trade, answered the way you answer them on the phone.
Your brand color.
Buttons and the call-to-action band take your color. Add your logo if you have one.
Not a fit for everyone.
Horizon builds one kind of website: a lead-generation site for a local service business. If you need one of these instead, we are not the right fit, and we would rather say so here than after checkout.
- Complex ecommerceOnline stores with many SKUs, carts and inventory.
- Custom software or web appsLogins, dashboards, portals, anything built from scratch.
- A bespoke from-scratch designIf you need a design nobody else has, a fixed framework is the wrong tool.
See the framework before you pay a cent.
$59 one-time setup, then $99/mo. for 12 mo. or $169/mo. with no commitment. No sales calls.