Websites for dentists
The person with a cracked tooth wants your number now. The family that just moved to town wants to know if you take their insurance and how a first visit works. The framework answers both on one page.
$59 one-time setup, then $99/mo. for 12 mo. or $169/mo. with no commitment. No sales calls.
Choosing a dentist is a bigger decision than choosing a plumber, and people take a minute longer with it. They still skim. The framework puts each answer where they expect to find it.
Four service cards, each with a photo, a name and one line: cleanings and exams, fillings and crowns, cosmetic work, emergency care. A visitor confirms you do what they need before they scroll any further.
The framework has no separate insurance section. Your insurance note is text you write, and it fits where patients look first: a trust badge directly under the hero, the eyebrow line above the headline, a differentiator, an FAQ answer.
Say it in a badge and in the eyebrow line above the headline. Then explain what a first visit involves and what to bring in the about paragraphs and an FAQ answer.
A phone button in the navigation, another in the hero, and a Call Now pill pinned to the bottom right of every screen. On a phone, it stays under the thumb.
A Call Now button in the navigation, the hero and under the services, a round one pinned to the screen, and your email and hours in the contact section. A patient who would rather write than call can email you.
Eight photos of the office and the people in it, an about section with the year you opened, eight reasons to choose you, and seven FAQs in your own words.
Everything below is example wording to show what goes where, written for a family dental practice that does not exist and is not a client. Nothing here is a claim about a real practice. You enter your own details on the online form, and you can change any of them later.
A headline, a one-line promise and four cards, each with a photo, a name and a short description, then a Call Now button. Example entries for a dental practice:
The headline and promise above the cards are yours to write too, for example: Gentle, thorough dentistry for the whole family. New patients welcome.
![The services section: a What we do eyebrow, the headline Services Built to Last, four cards each with a photo, a [Service] name and a short description, and a Call Now button.](assets/img/framework-03-services.jpg)
The services section before personalization. Four cards, your photos and wording.
A photo, a headline, two paragraphs and an Est. badge with the year you opened. For a dental practice, this is the new-patient page folded into the home page. Use the first paragraph for who you are and how you practice. Use the second for the first visit: how long it takes, what to bring, and how you handle insurance and payment. A photo of you, your team or the front door does more here than a stock image.
![The about section: a photo with an Est. [Year] badge, an Our story eyebrow, [About Headline], two paragraphs and a line for certifications and licenses.](assets/img/framework-05-about.jpg)
The about section before personalization. One photo, two paragraphs, your founding year.
A headline, a description and six city names. Patients drive to a dentist, so name your city and the five towns they come from, under a headline like Serving families across the county. The description line is a good place for your street address and parking note, since it is free text. Under the cities, the framework's own line invites anyone unsure to call.
![The service area section: an eyebrow, [Service Area Headline], a description, six city names and the line Not sure if we cover your area? Give us a call.](assets/img/framework-08-area.jpg)
The service area section before personalization. Six cities, your headline and description.
Made-up example business, not a client. Example wording only; you enter your own.
Every Horizon website uses this framework. Your name, colors, photos and text go in; the structure stays. Scroll it, and pick a trade to switch.
Desktop. Scroll inside the frame.
Phone. Scroll inside the frame.
The framework exactly as it ships, with sample text and sample photos. Scroll either frame.
Which plans you accept is the question new patients ask most, and it is yours to answer. Horizon does not write it or check it. You write it once on the online form, and you keep it current.
A trust badge, directly under the hero. The eyebrow line. A differentiator in the why choose us band. An FAQ answer with the full list. The same note can appear in all four.
Name the plans you take, say what you offer patients without insurance, and mention payment plans if you have them. Short and specific reads better than "all major plans accepted."
When you join or drop a plan, edit the line in the simple editor. It is your text, it changes anytime, and it does not need code or a support request.
One short path, from the first screen to a phone call. The sections above are the places it runs through.
A photo, a headline that says you are taking new patients, and the Call Now button.
The trust items and the services section answer what you treat. The about section shows who they will meet.
They tap Call Now, or Get In Touch to see your phone, email and hours.
If you are about to start taking new patients, have the site live first, so there is somewhere to send people. The clock on "live within 72 hours" starts when you finish the online form, and it depends on how quickly you provide content and approve the preview. Leave yourself some room before the date you want to be live.
The sections above show the hero, trust items, services and service area. Here is everything else, start to finish, written for a made-up family dental practice that is not a client. It is example wording only. You enter your own on the online form, and you can change any of it later.
About
We are a small family dental practice. We see children and adults for cleanings, fillings, cosmetic work and emergencies.
We take the time to explain what we see, we give you a cost estimate before treatment, and we are gentle with patients who are nervous.
Certifications and licenses: Licensed in North Carolina.
Badge: Est. 2005. Plus a photo of you or your crew.
Why choose us
Call-to-action band
New patients seen this week. Insurance and payment explained up front.
Plus a Get In Touch button and a Call Now button.
Closing section
Under the headline: your phone, email and business hours, and a Call Now button.
Yes. New patients are usually seen within the week. Call or send a request and we will find a time.
Call us with your plan and we will tell you. We will also explain what to expect before your visit.
Your insurance card, a photo ID, and a list of any medicines you take. If you have recent x-rays from another dentist, bring those or tell us who to ask.
Yes. We see the whole family, and we take extra time with children who are nervous.
Call our number and follow the message. If you have swelling in your face or trouble breathing or swallowing, go to the nearest emergency room.
We can talk through payment options before treatment starts. Ask us when you call.
Most people come twice a year. We will tell you what makes sense for you.
Made-up example business, not a client. Example wording only; you enter your own.
It is a website that gets people to call or ask. Here is what it is not, so nothing surprises you later.
No sales call and no design meetings. You see the framework, pick a plan, and fill in one form between patients.
See the exact structure your site will use before you pay. No card needed to look.The live framework is up now, with placeholder text in brackets where your details go. No card needed to look.
Pick a plan at secure checkout, then spend 15 to 20 minutes on the form: your four services, your insurance wording, what a first visit involves, the towns patients come from, office hours, phone, email, brand color, and photos of the office and the team.
We personalize the framework, you approve the preview online, and your site is live within 72 hours of finishing the form.
Seven that come up for dental practices. The full list is on the FAQ page.
Not through a form: the framework has none. Every button is a Call Now button, and Get In Touch takes a visitor to your phone, email and hours in the contact section. A patient who would rather not call can email you.
Wherever you put it, as text you write. A trust badge suits the short version, since it sits directly under the hero, and an FAQ answer suits the full list of plans. The eyebrow line, a differentiator and the about paragraphs work too. There is no separate insurance section or logo strip in the framework, and the section structure stays fixed, so use those spots. You can edit the wording anytime in the simple editor.
The closing section shows your phone, email and office hours, and the footer shows your phone, email, city and state. Your street address and parking directions go in free text: the service area description, the about paragraphs, or an FAQ answer such as Where are you located. Patients who plan to drive in will look for it in the service area section, so that is the first place to put it.
The services section has four cards, so choose the four you want more of. Put the rest in a sentence under the headline, in the about paragraphs, or in an FAQ answer.
Yes. The recent work section holds eight photos, and the hero and about section each have a photo of their own, and you can swap any of them whenever you finish a better job. A before-and-after pair counts as two photos.
Yes. Your text, photos, colors and business info are yours to edit anytime through a simple editor, no code. Edits are included on every plan, so there is no invoice for them. The structure and section order stay fixed.
Yes. Your colors are yours to set, and they carry across the whole site. The structure and the order of the sections stay fixed.
$59 one-time setup, then $99/mo. for 12 mo. or $169/mo. with no commitment. No sales calls.
